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Why Online Advertising Still Beats the Competition for Local Reach
By @onlineadvertisinghub
When I started in this industry back in 2007, local businesses had two real options for getting their name out: the Yellow Pages and the local newspaper. Both worked, but both cost a lot and gave you almost no control over who actually saw your ad. You paid for the whole print run, hoping someone in your zip code happened to flip to page 42. That model broke down fast once people stopped reading print directories. I remember sitting with a small accounting firm in 2012, exp
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